Lily’s Pad

Catharsis

Posted by: Lily on: October 2, 2008

So, I started passing off tangible assignments to the coworkers that will be filling my shoes as I leave here in two weeks. Binders, folders, files, etc., all leaving my bookshelves and drawers and walking across the media floor to the two guys that will be maintaining the campaigns I’ve been responsible for.

I’m most sad about leaving one financial industry client behind. Honestly, they’re kind of high-maintenance, make a LOT of last-minute changes (read: pull out of campaigns altogether to “move their strategy in a different direction”), and require frequent last-minute projects that take whole days of my life away – BUT. It’s the one client I’ve worked on since I started here. I have great relationships with the sales side at the network we have our partnership with; I LOVE the content of the programming we’re in (COLLEGE FOOTBALL BABY!), and I just love the ownership feeling that comes with knowing that I have been a key part of this 5-year deal for the last two years.

It’s bittersweet, doing everything I’m doing now with a sense of finality, knowing that I truly am wrapping up projects and closing files on things.

I’m very excited for my new opportunity, especially for the direction it’s going to take me in the Online Media world in which I so love being involved.

But, love it or hate it, I’ve grown quite comfortable here, in this office, in this big agency business. Advertising may be dirty, gluttonous, and/or indulgent, but it is a fun, dynamic industry, and I like being a part of it.

Besides, I spent an hour on TV.com today doing research on last night’s ABC shows that premiered. My friend at our digital agency upstairs spent the day on YouTube.com, monitoring comments on the channel they created for one of their advertisers.

Sometimes I Facebook in the name of research.

The media career world has it’s advantages :)

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